About Us

At Pjiyefo, we believe true fashion lies in seamlessly integrating into life. Fashion isn't about chasing fleeting trends, but about creating pieces that fit your relaxed, authentic lifestyle. Our mission is more than just "selling clothing and accessories"; it's about becoming your "everyday fashion partner," ensuring you're confident, poised, and radiant in any situation—whether rushing to a meeting, strolling in the park, or spending a quiet evening with your loved one.

Our Story

Pjiyefo was founded in [Month, Year] by a group of like-minded friends who shared a common challenge: finding versatile yet sophisticated pieces that effortlessly transitioned between work and leisure. Initially, we launched only 12 core items—including 4 dresses, 3 coats, 2 belts, and 3 necklaces—to achieve this. We visited 8 fabric mills in three countries, testing dozens of fabrics to find the perfect balance between comfort, durability, and style. Based on feedback from over 150 testers, we adjusted the hem of dresses, the shoulder width of coats, the adjustment mechanism of belts, and the chain length of necklaces, determined to solve the "one-size-fits-all" problem that plagues everyday fashion.

In September 2023, we officially launched our online store, and our best-selling black dress sold out in five days—a testament to the strong consumer demand for well-designed, versatile pieces. By January 2025, we had expanded our team, building a professional team including design and customer service departments, and launched a retro-style coat and a necklace set, both of which quickly became customer favorites. The most common feedback we receive is: "Finally found something that fits perfectly, looks great, and is suitable for all occasions!"

Thank you for choosing Pjiyefo as part of your daily life. We will continue to create timeless, effortlessly versatile pieces—flowing dresses, comfortable coats, figure-flattering belts, and sparkling necklaces—allowing you to focus on enjoying life comfortably, confidently, and stylishly.